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The Living Room Candidate"The idea that you can merchandise candidates for high office like breakfast cereal is the ultimate indignity to the democratic process.". Democratic candidate Adlai Stevenson, 1. Television is no gimmick, and nobody will ever be elected to major office again without presenting themselves well on it.". Television producer and Nixon campaign consultant Roger Ailes, 1. In a media- saturated environment in which news, opinions, and entertainment surround us all day on our television sets, computers, and cell phones, the television commercial remains the one area where presidential candidates have complete control over their images. Television commercials use all the tools of fiction filmmaking, including script, visuals, editing, and performance, to distill a candidate's major campaign themes into a few powerful images. Ads elicit emotional reactions, inspiring support for a candidate or raising doubts about his opponent.

While commercials reflect the styles and techniques of the times in which they were made, the fundamental strategies and messages have tended to remain the same over the years. The Living Room Candidate contains more than 3. Madison Avenue advertising executive Rosser Reeves convinced Dwight Eisenhower that short ads played during such popular TV programs as I Love Lucy would reach more voters than any other form of advertising. This innovation had a permanent effect on the way presidential campaigns are run.

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XC technology to silence previously inaccessible drug targets, thereby restoring liver function. New York venture firm Aisling Capital has raised a solid chunk of cash for clinical- stage biotechs as it looks to build on some of its recent successes. Natera is teaming up with two English universities to study the detection of breast cancer recurrence using ct.

Get the latest science news and technology news, read tech reviews and more at ABC News. Collection of historical TV ads along with AdMaker, teacher resources, and links to related material about political commercials and advertising. Download free full unlimited movies! There are millions of movies, videos and TV shows you can download direct to your PC. From Action, Horror, Adventure, Children. Lawrence&State. Lawrence Journal-World l LJWorld.com/local l Sunday, July 24, 2016 l 3A. County treasurer’s reservation system faces first big test “.

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